What has become apparent is that although consumption of media has changed, the number of people watching TV has not changed. The future of television is changing before our eyes and that is creating new challenges for TV stations as ...Read More
In an interview on BBC, Brian Eno explained how MTV created music videos as a culture currency for fans. Today music videos are still held with the same regard, but with the presence of Muzu.tv or Youtube music videos no ...Read More
What can the music industry learn from the advertising industry? Ownership. In the same way the brands controlled the product of conversation, music has been controlled by large labels who dominate global consumption. Consumers have been empowered through emerging technology ...Read More
What better way to reflect on a pretty good decade of music then create the only poll of the top 50 albums of naughties in the world. For all you music lovers and marketing masters, can you spot any artists ...Read More
Those beautiful people in Sweden are bucking the trend in the music industry, Sweden are one of the only countries to record a increase in music revenue, in fact figures from the record labels association IFPI Sweden show revenues rose ...Read More
With the emergence of 3G networks set to reach 55% of Ireland in 2010, the convergence of media has now enabled the mobile to act as the one stop shop, and a serious attraction for both consumers and marketers alike. ...Read More
A recent report released by Midem, is the combination of the second Music Marketing Forum that took part in 2009, with contributions from Anthony Ackenhoff, Managing Director and co-founder of FRUKT (UK) and Marcel Engh, Managing Director, SBX / VP ...Read More
A new survey has confirmed that people who are in the habit of downloading music illegally are among those who spend the most on buying recorded music. The research was carried by Think tank Demo out among 1,000 internet users ...Read More
Sony and Kasabian have cleverly launched a new viral promoting the release of the new single 'Underdog'. The viral uses a group of skillful footballers to bang out the tune using a a customised keypad and a blown up version ...Read More
U2 is going to make a live broadcast of a whole concert on YouTube, as announced on their blog. This Sunday, 25th October, their sold-out concert at the Pasadena Rose Bowl in California, will be streamed free, in full and ...Read More