We are living in a digital global environment in which we all participate in ubiquitous network; as a consequence each individual has an empowered role within society. The new found empowerment has significantly transformed the relationship between the consumer and ...Read More
What has become apparent is that although consumption of media has changed, the number of people watching TV has not changed. The future of television is changing before our eyes and that is creating new challenges for TV stations as ...Read More
What can the music industry learn from the advertising industry? Ownership. In the same way the brands controlled the product of conversation, music has been controlled by large labels who dominate global consumption. Consumers have been empowered through emerging technology ...Read More
What better way to reflect on a pretty good decade of music then create the only poll of the top 50 albums of naughties in the world. For all you music lovers and marketing masters, can you spot any artists ...Read More
A recent report released by Midem, is the combination of the second Music Marketing Forum that took part in 2009, with contributions from Anthony Ackenhoff, Managing Director and co-founder of FRUKT (UK) and Marcel Engh, Managing Director, SBX / VP ...Read More
For those of us who find conventional blankets straining, grappling to get your hands out from underneath we are sure you are probably curling up reading this in the comfort of your very own Snuggie, the blanket that has taken ...Read More
Sony and Kasabian have cleverly launched a new viral promoting the release of the new single 'Underdog'. The viral uses a group of skillful footballers to bang out the tune using a a customised keypad and a blown up version ...Read More
U2 is going to make a live broadcast of a whole concert on YouTube, as announced on their blog. This Sunday, 25th October, their sold-out concert at the Pasadena Rose Bowl in California, will be streamed free, in full and ...Read More
Google Streetview has been getting much attention recently, so why not get a slice of that cake, or pie. Sony Music together with The Editors have turned to an unusual media channel, by cleverly hacking a version of Google Street ...Read More
[caption id="attachment_29" align="aligncenter" width="250" caption="Ian Brown"][/caption] The great man Ian Brown is offering something very unique to his audience, by combining what must be his audiences two man passions, he has integrated football with music. Nothing new here, but what is ...Read More