We are living in a digital global environment in which we all participate in ubiquitous network; as a consequence each individual has an empowered role within society. The new found empowerment has significantly transformed the relationship between the consumer and ...Read More
What has become apparent is that although consumption of media has changed, the number of people watching TV has not changed. The future of television is changing before our eyes and that is creating new challenges for TV stations as ...Read More
In an interview on BBC, Brian Eno explained how MTV created music videos as a culture currency for fans. Today music videos are still held with the same regard, but with the presence of Muzu.tv or Youtube music videos no ...Read More
What can the music industry learn from the advertising industry? Ownership. In the same way the brands controlled the product of conversation, music has been controlled by large labels who dominate global consumption. Consumers have been empowered through emerging technology ...Read More
Those beautiful people in Sweden are bucking the trend in the music industry, Sweden are one of the only countries to record a increase in music revenue, in fact figures from the record labels association IFPI Sweden show revenues rose ...Read More
With the emergence of 3G networks set to reach 55% of Ireland in 2010, the convergence of media has now enabled the mobile to act as the one stop shop, and a serious attraction for both consumers and marketers alike. ...Read More
With new digital touch points being introduced, and the promise by Google Wave to eliminate the use of email, we just wanted to comment of email while it is still around! A recent EDM arrived in from Paul McCartney informing ...Read More
For those of us who find conventional blankets straining, grappling to get your hands out from underneath we are sure you are probably curling up reading this in the comfort of your very own Snuggie, the blanket that has taken ...Read More
Sony and Kasabian have cleverly launched a new viral promoting the release of the new single 'Underdog'. The viral uses a group of skillful footballers to bang out the tune using a a customised keypad and a blown up version ...Read More
Google Streetview has been getting much attention recently, so why not get a slice of that cake, or pie. Sony Music together with The Editors have turned to an unusual media channel, by cleverly hacking a version of Google Street ...Read More