MusicMarketing

With the emergence of 3G networks set to reach 55% of Ireland in 2010, the convergence of media has now enabled the mobile to act as the one stop shop, and a serious attraction for both consumers and marketers alike. An interesting new application has been released by Global Internet Radio Technologies, a company based in the West, but have both the ambition and the foresight to enter foreign markets.  The application entitled Grab Radio,  is the first of its kind, and is really adding showing the initiative in the music industry. Where some labels lack the insight into the consumers purchasing cycle, it is refreshing to see a changing platform that works with and not against the new consumer behavior.  The app in its simple form, allows users to listen to all the radio stations in Ireland, with the added feature of grabbing or tagging the music you love. The app is programmed to overlay the radio stations play-list, with song info, which is great when you hear a song on the radio but you don’t know the tune. Users of the app will have the option to purchase the song from iTunes immediately or if they wish to tag it for later.

There are currently app’s that allow you to name that track from 30 sec’s on music such as Shazam, but real time purchasing from what you are listening to was always confined to your PC. The opportunity for this app has still to be discovered, with 3G ability, geo-targeting mean that labels will be soon able to sell concert tickets on the mobile of the artist who is currently playing on the radio and has a upcoming show nearby. The app does allow some advertising, and while this is a very nice touch, the opportunity here is for the music labels,  to promote gigs, offer free downloads and launch new artists to consumers on a one to one basis.

The application is now available on ITunes, well worth checking out.